Onboarding
PROCESS

1 

DISCOVERY: Initial Meeting & Site Visit

This is where we get to know each other and your space. We’ll explore your brand, goals, and guest experience vision, and conduct a site visit to understand the story your space tells. This step lays the foundation for every design decision to follow.

2

DIRECTION: Creative Proposal

Based on our discovery, we create a tailored creative proposal that outlines the vision, approach, and key deliverables for your project. This step ensures clarity and alignment on design direction, style, and the overall guest experience we aim to craft.

3

ALIGNMENT: Design & Retainer Agreement 

Once the proposal is approved, we finalize the scope and formalize our partnership with a design and/or retainer agreement. This step sets expectations, timelines, and deliverables — ensuring everyone is aligned before production begins.

4

REFINEMENT: Brand Suite Finalization

Here, we fine-tune your brand suite — including visual assets, printed materials, digital elements, and any additional deliverables. Every detail is polished to reflect your space’s story and ensure consistency across all touchpoints.

5

PARTNERSHIP: Execution of Deliverables

With your brand suite finalized, we move into full execution. This includes implementing visual assets, coordinating printed and digital materials, and supporting your team as needed. Our goal is to ensure every element works together to create a seamless and memorable guest experience.